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on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
The supermarket giant has sent out an RFI to agencies interested in pitching for the business, in a process being handled directly by the client. Asda s recent CRM campaigns have revolved around voucher giveaways. The supermarket made its first move towards loyalty-driven marketing with the launch ...
Tesco Bank has appointed WDMP to handle its CRM account as it looks to boost its financial product...The agency won the business after a pitch process and will be responsible for acquiring and retaining Tesco Bank customers, as well as developing selected digital activity. WDMP is Tesco Bank's first retained CRM agency. Tesco's roster includes The Red Brick Road, which handles above ...
groceries. Leigh Rengger, CRM manager at Waitrose and formerly head of loyalty at Sainsbury s, said ...
to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
's acquisition of specialist CRM agency dunnhumby, more than five years ago, is now rightly regarded as one ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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