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Wright is being given the title marketing manager, but will have the same responsibilities as Crona. He will be responsible for all marketing for UK and Ireland, including advertising and digital communications and a CRM programme that includes a loyalty program of three million members. He will also ...
The new division, Harrods Media, will sell advertising on digital screens in-store, in the Harrods windows, on posters and displays, lift wraps, in the Harrods Magazine and iPhone app and on promotions and CRM. Harrods Media also offers advertisers a complete production service, including ...
point highlighted by its search to fill the new role of head of insight and CRM. While Inglis said ...
-building and customer relationship marketing. Game Group's new CRM focus comes after it pledged to triple its digital ...
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
is positioning itself to appeal to a broader consumer crowd with a search for an agency to handle its CRM ...
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme....The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card scheme. Dan Jarvis, Superdrug head of marketing, said: "We are looking for a fully integrated CRM ...
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
, the group marketing function has been restructured with three new departments: group CRM; brand creative; and brand marketing. As part of the restructure, Matt Button has been promoted from head of CRM at HMV to lead the group CRM function, which will be responsible for the purehmv and Waterstone's Card rewards ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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