Behind the ASOS marketing machine
22 Sep 2011 | by Nicola Clark
in the marketing department to better integrate digital and CRM. Now her focus is firmly on the creative output ...
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Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
of retail and wholesale at Barclays Corporate, says brands need to ensure that their CRM systems ...
Bonusprint returns to TV after 25-year hiatus
15 Aug 2011 | by Daniel Farey-Jones
The ad drives people to the Bonusprint website and will be backed up by PR and CRM activity. It will feature the new strapline "Printing your smiles since 1979" and features a sequence of real photos tracing a couple from the 1970s. The photos illustrate milestones in the couple's lives and the final ...
Social data tools gain traction with brands
21 Jul 2011 | by Nicola Clark
of 10,000 new companies begin marketing with Facebook. 'Social CRM is the ultimate opportunity ... with social networks is the key to better CRM. Speaking at the same conference, Relich revealed that Guess ...
John Lewis shifts budget into second half of year
10 Jun 2011 | by Ben Bold
point highlighted by its search to fill the new role of head of insight and CRM. While Inglis said ...
Government targets UK brands in quest for census data
01 Mar 2011 | by Gemma Charles
Gilmour, former marketing director, Identity and Passport Service; now head of brand and CRM at Cogent ...
Is advertising a key Christmas ingredient?
17 Dec 2010 | by Keith Glasspoole
certainly the season for a concentrated CRM effort and offering deals and discounts starting early. A third ...
Very.co.uk bids to interest young mothers
05 Oct 2010 | by Daniel Farey-Jones
Rimmer, CRM lead at Very.co.uk, said: "People might not necessarily associate the Very brand ...
Kelkoo hires Simpson as it launches brand review
31 Aug 2010 | by Jennifer Whitehead
Simpson joins from Glasses Direct, with a brief to develop Kelkoo's integrated marketing strategy and ensure that it has a differentiated product proposition. He will also build the marketing team by recruiting people to work on social marketing and CRM. Kelkoo currently uses Red for public relations but has ...
French Connection activates online customer reviews
02 Aug 2010 | by Sara Kimberley
and will launch a fashion-based "mini-series" on YouTube at the end of August. The CRM activity coincides ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
