Apple 'headed for tablet monopoly', claims software chief
13 Jul 2011 | by Nicola Clark
sits on top of Facebook s social graph to enable brands to deliver CRM marketing, sales, loyalty ...
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Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
Sony Ericsson sales down but impact of new products not yet felt
19 Apr 2011 | by Ed Owen
in March . Sony Ericsson also has ambitious CRM plans and hired Acxiom and TMW to develop strategies ...
Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
into developing CRM programmes with its users and is likely to make further use of social media , and has hired ...
Sony Ericsson hires TMW to lead global direct push
22 Feb 2011 | by Ed Owen
The manufacturer has hired TMW as lead creative agency on its eCRM account following a competitive pitch. This came after the appointment of data specialist Acxiom to implement a CRM drive. TMW will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
