LG Mobile head of marketing steps down
13 Sep 2011 | by Matthew Chapman
marketing for a year. He worked his way up at Vodafone after first joining the telecoms giant as a CRM ...
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Clarins goes for direct sales with digital rollout
27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
president, digital, CRM and e-commerce at Clarins Group, said: "We have successfully launched or re ... believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...
Trading places: this week's people moves
26 Aug 2011 | by Staff
) Ben Padley , Sony Ericsson 's vice-president, global head of digital marketing and CRM, will join ...
Barclaycard hires Ben Padley as first digital chief
23 Aug 2011 | by Sarah Shearman
Ben Padley, Sony Ericsson's vice-president, global head of digital marketing and CRM, will join Barclaycard as its first global customer engagement director in October. He will report directly to Nina Bibby, Barclaycard's global chief marketing officer. Padley will be responsible for 'accelerating' the brand ...
Vodafone splits with BBH
30 Jun 2011 | by Ian Darby
last year, Vodafone shifted its UK CRM account to WPP s G2, following a pitch. Meanwhile in January ...
Sony Ericsson sales down but impact of new products not yet felt
19 Apr 2011 | by Ed Owen
in March . Sony Ericsson also has ambitious CRM plans and hired Acxiom and TMW to develop strategies ...
Sony Ericsson recruits tennis stars for digital campaign
22 Mar 2011 | by Ed Owen
into developing CRM programmes with its users and is likely to make further use of social media , and has hired ...
Sony Ericsson hires TMW to lead global direct push
22 Feb 2011 | by Ed Owen
The manufacturer has hired TMW as lead creative agency on its eCRM account following a competitive pitch. This came after the appointment of data specialist Acxiom to implement a CRM drive. TMW will create the campaigns for 61 markets, targeting both existing and prospective customers. Ben Padley, vice ...
Sony Ericsson draws up CRM plans to boost consumer loyalty
10 Feb 2011 | by Ed Owen
relationship management (CRM) strategy. The aim is to create an unprecedented level of dialogue with its ... and interpretation of data as well as CRM campaigns globally. Tactics being considered to enhance consumer loyalty ... -president for digital and global marketing and CRM at Sony Ericsson, the brand is to shift its focus from customer ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
