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Lufthansa introduces Berlin routes

, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...

TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...

TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals

of product development, publishing and CRM, rising to head of marketing, TUI Travel (2006 ...

Four Seasons Hotels calls review of global accounts

Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ... CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...

Whitbread appoints EHS 4D for CRM activity

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR. EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...

BAA seeks CRM agency to handle loyalty programme

BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.

Thomson targets gains with early £5m ad campaign

is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...

Premium travel operator Western & Oriental in brand refresh

stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...

CMOs fail to cope with real-time brand conversations, says IBM

% are tracking consumer reviews to help shape their strategies. Carolyn Heller Baird, CRM research lead ...

BETC London snares £5m Disneyland brief

At the beginning of the review, which began in January and was initially conducted through the AAR, the theme park said it wanted an agency to handle traditional advertising, as well as direct marketing and CRM activity. Disneyland has now opted instead to appoint BETC, which opened in May. Its sister ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.