24 May 2012
| by Loulla-Mae Eleftheriou-Smith
, supported by direct mail activity.
Additional pre-launch activity will see CRM, direct and email ...
17 May 2012
| by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design.
The network ...
23 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
of product development, publishing and CRM, rising to head of marketing, TUI Travel (2006 ...
12 Jan 2012
| by Sara Kimberley
Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ...
CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...
08 Dec 2011
| by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands....The company, which owns brands including Premier Inn, Costa Coffee and Beefeater Grill, began approaching agencies in August through the AAR.
EHS is Whitbread's first retained CRM agency as it tries to bring its brands closer together and encourage customers to try other offerings in its portfolio ...
27 Oct 2011
| by Matt Williams
BAA Airports is looking for a CRM agency to handle its WorldPoints Loyalty Programme.
18 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
17 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
stood for".
Immediate activity around the rebrand features CRM activity and the launch of a new ...
11 Oct 2011
| by Matthew Chapman
% are tracking consumer reviews to help shape their strategies.
Carolyn Heller Baird, CRM research lead ...
06 Oct 2011
| by Sara Kimberley
At the beginning of the review, which began in January and was initially conducted through the AAR, the theme park said it wanted an agency to handle traditional advertising, as well as direct marketing and CRM activity.
Disneyland has now opted instead to appoint BETC, which opened in May.
Its sister ...