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TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...

Four Seasons Hotels calls review of global accounts

Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ... CRM specialist to explore ways in which it can increase spend levels and loyalty among customers ...

Whitbread reviews CRM across brand portfolio

Whitbread is looking for an agency to handle its CRM business, as the company attempts to build..., with an appointed agency set to be in place soon after. Whitbread has never had a retained CRM agency but intends ... customers to try other offerings in its portfolio. News of the CRM pitch follows that of Whitbread ...

End of 'digital' road

communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...

Premier Inn seeks shop for CRM task

. In the past, the company has worked with EHS Brann and Heresy, which merged into VCCP. More recently, its CRM ... : "We are looking at a number of avenues for development of our CRM, but we have nothing confirmed ...

Andrew Walmsley on Digital: Travel problems

, commissioned by CRM software company RightNow Technologies and carried out by Loudhouse, surveyed 1000 UK ...

Starwood Hotels kicks off pitch for global CRM business

for a direct marketing network to handle its global CRM business.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.