Thomson targets gains with early £5m ad campaign
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
is supported by cinema, outdoor, online and press activity, running until May next year. Direct marketing, CRM ...
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TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
of product development, publishing and CRM, rising to head of marketing, TUI Travel (2006 ...
Premium travel operator Western & Oriental in brand refresh
17 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
stood for". Immediate activity around the rebrand features CRM activity and the launch of a new ...
Thomas Cook to review pan-Euro digital media
02 Jun 2011 | by Katherine Levy
partnerships, CRM, social media and display activity. MediaVest Manchester is the UK incumbent while ...
First Choice bids to own 'all-inclusive' category
08 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
First Choice high-street stores, and a CRM campaign. The all-inclusive holidays give customers ...
National Express calls £5m advertising review
06 Apr 2011 | by Anne Cassidy
The company sent an RFI out to agencies last week inviting them to compete for the business, which involves only the brand's coach business. National Express currently works with agencies on a project basis, including The Brooklyn Brothers which handles CRM and digital work for National Express. TBWA ...
Travelex hires former HBOS marketing head
18 Oct 2010 | by Daniel Farey-Jones
Hanson, who left HBOS last year, will be responsible for developing global marketing, CRM and ecommerce activities across Travelex's network of 800 stores in 25 regions worldwide. Peter Jackson, CEO of Travelex, said: "Philip's experience of working with leading brands will be invaluable as we look to build ...
TUI calls review of direct and digital
19 Aug 2010 | by Sara Kimberley
departments. One department was due to cover brand strategy, the other CRM and innovation. Early in 2009 ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
communities of customers and develop CRM solutions, product departments will crowdsource to aid innovation ...
Video: TUI launches Thomson and First Choice ads
17 Dec 2009 | by Alex Brownsell
, direct mail, E-CRM, in-store and PR activity. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
