B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
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TBWA scoops global Four Seasons brief
17 May 2012 | by Sara Kimberley
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...
The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
Lida appoints Nathan Gainford as managing partner
27 Apr 2012 | by Sara Kimberley
-Mobile. Cruickshank said: "We feel Nathan's experience in brand and integrated comms, alongside his solid CRM ...
Elvis and UM scoop Johnston accounts
26 Apr 2012 | by Sara Kimberley
The agencies won the business after a competitive pitch overseen by Johnston's chief executive, Ashley Highfield. Elvis will handle regional activity that will incorporate outdoor, digital, press, CRM and e-mail channels. UM will be responsible for all media. Johnston, which previously worked ...
Editor's Perspective: Will WPP gamble pay off for News International?
12 Apr 2012 | by Ian Darby, ian.darby@haymarket.com
that there was a heavy emphasis on data and CRM credentials as NI looks to pursue targeted ways of finding ...
Taming the data deluge
05 Apr 2012 | by David Benady
product. Mike Dodds, chief executive of integrated agency Proximity, recalls a cat-food brand's CRM ...
School Reports 2012: DraftFCB
02 Apr 2012 | by Staff
the Hyundai digital and CRM business, as well as digital media from Furniture Village. The past year has ... was established with the arrival of Phil Nunn, closely followed by winning the digital and CRM business ...
School Reports 2012: EHS 4D Group
02 Apr 2012 | by Staff
Score: 7 Agency fact file: EHS 4D Group Type of agency CRM, data, digital, direct Company ownership Havas Key personnel Tash Whitmey group chief ... and CRM are the agency's bread and butter, which is evident in its work for clients such as Air Wick ...
School Reports 2012: Agency Republic
02 Apr 2012
's most successful CRM programme. Campbell was also behind an innovative new product launch for Nivea ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
