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Lufthansa introduces Berlin routes

, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...

Industry view: Does M&S's new value food range hit the spot?

on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.