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, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email ...
, but they are continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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