The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
acquisition and retention campaigns, and a CRM-powered loyalty scheme. The review follows the appointment ...
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24 May 2012 | by John Owens
, but they are continually developing. 'Social media-led CRM (customer relationship management) is a really interesting ... in one-to-one comms. Increasingly platforms like Twitter and Facebook allow more CRM as they become more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
