30 Nov 2000
| by KEN GOFTON
management (CRM) or e-commerce.
'There is no doubt that the convergence between the interactive world ...
knowledgeable in both
the CRM and e-commerce areas, even if changes in agency names or public
statements put ...
could knock the shop's CRM credentials, given its involvement from the
start in Tesco's pioneering ...
02 Nov 2000
| by RACHEL MILLER
in the response, adds Shaun Doyle, chairman of CRM agency Intrinsic. The set-top box can store your credit card ...
cases we must still communicate with customers offline. The e-CRM concept should be replaced by t-CRM ...
channel they use, she adds. All these platforms must complement each other. CRM is going to have ...
12 Oct 2000
| by RACHEL MILLER
Boyle. Using e-mail takes CRM beyond its previous definition and will be an incredibly useful addition ...
06 Oct 2000
| by KEN GOFTON
restructuring of the agency s substantial consultancy arm to form a customer relationship management (CRM ...
-Smith, on the other hand, stresses the prime role of CRM in Impiric s positioning, but says the agency is now doing ...
.
The company now reports to Proximity London, which was formed on 1 July this year, and brings together the CRM ...
05 Oct 2000
I ve been saying for a long time that the e-CRM revolution is proving as liberating in the offline...I ve been saying for a long time that the e-CRM revolution is proving as liberating in the offline world as it is in the online world. The communication of the recent offer from British Airways to its Executive Club members proves my point.
BA has made clear that it expects 50% of its sales to come via ...
31 Aug 2000
| by JEREMY RIDGWAY, an associate director o
relationship management activity
following its announcement of a pounds 16m investment in CRM technology.
The bank is recruiting for a number of CRM-focused posts within its
customer marketing department and will use its new Chordiant Software
products to develop CRM programmes to get closer to its 16 million ...
03 Aug 2000
| by MARK KLEINMAN
not previously used CRM, but it now recognises there
are significant opportunities for building brand loyalty ...
03 Aug 2000
| by MARK KLEINMAN
that will see the firms targeting SMEs with
integrated CRM solutions. Focusing on Recognition s Protagona ...
13 Jul 2000
| by GAIL KEMP
/Y delighted to be M
lead below-the-line outfit.
An M We will look to bring in an agency with
CRM ...
06 Jul 2000
| by ALEXANDRA JARDINE
,
said: Reorganising on a pan-European basis is key to CRM if we want the
kind of value-added services ...
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