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Customer relationship marketing; get to know your customers and win their loyalty
01 Apr 2000 | by Liz Machtynger, Merlin Stone and Neil Woodcock
The long-term strategy and technological investment that CRM requires forms the core subject ... professionals) how to take a lead in planning CRM strategy, from first principles through CRM technology to E-CRM ... + Partner, a German management consultancy organization, and works with other leading players in the CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
