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Third of UK companies have customer relationship strategy

(CRM) strategy in place....- A survey of the UKs leading companies shows that just 32% have a Customer Relationship Marketing (CRM) strategy in place. Then research, conducted by the Database Group across the top 400 ... consistently across all communications channels. Retailers are leading the field in developing CRM strategy ...

Third of UK companies have customer relationship strategy

(CRM) strategy in place....- A survey of the UKs leading companies shows that just 32% have a Customer Relationship Marketing (CRM) strategy in place. Then research, conducted by the Database Group across the top 400 ... consistently across all communications channels. Retailers are leading the field in developing CRM strategy ...

PRIVATE VIEW

: National TV VIRGIN MONEY Project: virginmoney.com Clients: Peter Ballard, managing director, Tom Wood, acquisition and CRM ...

PRIVATE VIEW

: National TV VIRGIN MONEY Project: virginmoney.com Clients: Peter Ballard, managing director, Tom Wood, acquisition and CRM ...

CAMPAIGN-I: Energis appoints Andrews Aldridge for web relaunch

to develop a seven-figure customer relationship management (CRM) strategy for Energis, has replaced Energis ... few months. Outside the UK the CRM strategy will launch in Germany, Holland, Poland and Switzerland ...

CAMPAIGN REPORT ON DIRECT MARKETING: Leading the DM field - The top direct marketing agencies are providing clients with ever greater marketing effectiveness and as a result are taking on increasing power and consequence. Ken Gofton reports

restructuring of the agency s substantial consultancy arm to form a customer relationship management (CRM ... -Smith, on the other hand, stresses the prime role of CRM in Impiric s positioning, but says the agency is now doing ... . The company now reports to Proximity London, which was formed on 1 July this year, and brings together the CRM ...

CAMPAIGN-I: Ogilvy One starts digital viral marketing unit

and high risk. Online CRM remains an intangible dream. However, as the net s infrastructure gets ...

Ogilvy One spreads the word on the net

CRM remains an intangible dream, however as the net s infrastructure gets stronger viral marketing ...

Ogilvy One spreads the word on the net

CRM remains an intangible dream, however as the net s infrastructure gets stronger viral marketing ...

McCann hires Trevor Pettet to be creative head of CRM agency

-Erickson, said: The development of MRM within the UK recognises the value of marrying creative and CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.