DIRECT: Briefs
03 Aug 2000 | by MARK KLEINMAN
that will see the firms targeting SMEs with integrated CRM solutions. Focusing on Recognition s Protagona ...
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Mosaic recruits ex-FCA chief for start-up agency
03 Aug 2000 | by POPPY BRECH
clients access to expertise in direct and promotional marketing, CRM and online activity ...
BRAND HEALTH CHECK: BT - Can BT recover from biggest ever slump? BT has restructured to to make four separate units in an attempt to stem declining profits and react much faster
03 Aug 2000 | by POPPY BRECH
, personalised statements and even more sophisticated CRM should be the focus - this is what builds a brand ...
Analysis: CRM winners prove worth of partnerships - Craig Smith reports on the Business
27 Jul 2000 | by LAURA MAZUR
it the biggest CRM activity in support of women s health. ...
Careers: Comment
27 Jul 2000 | by CHRIS MARTIN, General manager, Moore IM
. But he takes a long-term view and gains approval from his board to adopt a CRM programme as one ... conferences on CRM, our marketer and his new CRM team are suffering information overload - how can he tell ... required to understand the technological implications of each aspect of a CRM programme. Very few ...
Briefs
27 Jul 2000 | by POPPY BRECH
Consulting, will be responsible for helping the eCentre to capitalise on the growth in CRM solutions ...
OPINION: Why cause related marketing is a winning business formula
20 Jul 2000 | by SUE ADKINS, director of the Cause Relat
the potential of CRM as a strategic part of their marketing mix. Business in the Community (BITC ... cause. Marketing departments are realising that done well, CRM can and does deliver against commercial ... there is encouraging beginnings in the use of the internet in CRM, we have yet to see more fundamental employment ...
CAREERS: Job interview
20 Jul 2000
cause related marketing faces? In a CRM partnership, we need to make the corporate partner ... and raise awareness about the cause through its own activity. Corporates have huge leverage, and CRM ...
DIRECT: Peugeot unveils web ’showroom’ for online sales
20 Jul 2000 | by JEREMY RIDGWAY, an associate director o
Peugeot has unveiled the latest phase of its customer relationship management strategy in the form of an internet showroom for buying vehicles online. Developed by Snyder Communications E-CRM division, Circle.com, the facility will form an integral part of Peugeot s Owner Services ...
M&S seeks CRM expert to reform customer focus
13 Jul 2000 | by GAIL KEMP
/Y delighted to be M lead below-the-line outfit. An M We will look to bring in an agency with CRM ...
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- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
