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PRIVATE VIEW

: National TV VIRGIN MONEY Project: virginmoney.com Clients: Peter Ballard, managing director, Tom Wood, acquisition and CRM ...

PRIVATE VIEW

: National TV VIRGIN MONEY Project: virginmoney.com Clients: Peter Ballard, managing director, Tom Wood, acquisition and CRM ...

THE MARKETING FORUM: Jigsaw works for us, say big FMCGs

choice as reasons why CRM has become increasingly important to brands. She added that FMCG brands ... they trusted. To improve data collection as part of a CRM scheme, added Harlow, timing is crucial. 'The ... that despite the low prices of its products, Cadbury had a much higher return from its investment in CRM than ...

DIRECT: Waterstone’s CRM work goes to Carlson

not previously used CRM, but it now recognises there are significant opportunities for building brand loyalty ...

DIRECT: Briefs

that will see the firms targeting SMEs with integrated CRM solutions. Focusing on Recognition s Protagona ...

Briefs

Consulting, will be responsible for helping the eCentre to capitalise on the growth in CRM solutions ...

M&S seeks CRM expert to reform customer focus

/Y delighted to be M lead below-the-line outfit. An M We will look to bring in an agency with CRM ...

CAREERS: Diary

Management 2000 Organised by Business Intelligence, this will cover all aspects of CRM ...

Briefs

will be majority owned and managed by CRM specialist Cedar. The insurance and investment firms hope to use ...

CAREERS: Movers

and customer relationship management. He was formerly CRM manager at Royal Sun Alliance....Mark Garratt has joined start-up insurance web site, Inspop.com and is responsible for marketing and customer relationship management. He was formerly CRM manager at Royal Sun Alliance. Martin Pierce has been appointed as a director at business communication consultancy, Banner McBride. He ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.