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UK Smart and PO select Claydon Heeley

kicks off this week. A consumer campaign, expected to take in above-the-line ads, direct mail and CRM ...

STOP PRESS

with direct marketing agency Rapp Collins to jointly develop digital CRM operations in Europe ...

DIRECT: Briefs

that will see the firms targeting SMEs with integrated CRM solutions. Focusing on Recognition s Protagona ...

CAREERS: Movers

and customer relationship management. He was formerly CRM manager at Royal Sun Alliance....Mark Garratt has joined start-up insurance web site, Inspop.com and is responsible for marketing and customer relationship management. He was formerly CRM manager at Royal Sun Alliance. Martin Pierce has been appointed as a director at business communication consultancy, Banner McBride. He ...

Direct: Consumers want service in return for data says BT

as they receive a better service as a result, according to a report into customer relationship management (CRM...Most consumers are happy to receive direct mail and outbound calls from companies, as long as they receive a better service as a result, according to a report into customer relationship management (CRM) by BT. The report, Putting Customers in Control , found that 73% of respondents would provide ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.