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DIRECT CHOICE: BA EXECUTIVE CLUB - Nick Williams, Group account director, The Relationship Marketing Group

I ve been saying for a long time that the e-CRM revolution is proving as liberating in the offline...I ve been saying for a long time that the e-CRM revolution is proving as liberating in the offline world as it is in the online world. The communication of the recent offer from British Airways to its Executive Club members proves my point. BA has made clear that it expects 50% of its sales to come via ...

STOP PRESS

with direct marketing agency Rapp Collins to jointly develop digital CRM operations in Europe ...

DIRECT: Briefs

that will see the firms targeting SMEs with integrated CRM solutions. Focusing on Recognition s Protagona ...

CAREERS: Movers

management consultancy Dunnhumby. He will oversee the company s current new media activities and develop e-CRM...Donald Hamilton has been appointed as director of new media development at customer relationship management consultancy Dunnhumby. He will oversee the company s current new media activities and develop e-CRM strategies. He was formerly director of direct marketing at Claritas. Nick ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.