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Careers: Comment

with their knowledge of CRM, will enable them to help their clients unleash the true power of the internet. ...

Direct: Consumers want service in return for data says BT

as they receive a better service as a result, according to a report into customer relationship management (CRM...Most consumers are happy to receive direct mail and outbound calls from companies, as long as they receive a better service as a result, according to a report into customer relationship management (CRM) by BT. The report, Putting Customers in Control , found that 73% of respondents would provide ...

Direct: Briefs

as strategic consultant to key clients on their CRM integration requirements. Downer was previously ...

OPINION: Marketing Society - Are you set for a revolutionary change ahead?

exercise - e is today and it is now. Terms such as knowledge management, CRM, e-business and e ...

OPINION: CRM, e-business and local issues set to dominate

that is customer relationship management (CRM) begin to derail. Despite pouring money into the technology, few companies have managed to marry systems with strategy. For them, too often CRM is a software ... consultancy, the META Group, reports that many CRM initiatives in the largest companies are at serious risk ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.