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DIRECT BRIEFS

Grey Desire, the CRM agency launched last month by the Grey Global Group, has hired two new account...Grey Desire, the CRM agency launched last month by the Grey Global Group, has hired two new account directors. Sebastian Dreyfus joins from Impiric, where he worked on Fujifilm and Centrica, to work on Grey Desire s Procter get into rubber for its Persil Washing Up Liquid campaign. ...

Orange finds CRM chief at Centrica

Orange has poached senior Centrica marketer Tony Mooney to take on the new role of head of customer relationship management, as it looks to step up its relationship marketing activity.

DIRECT: Telegraph duo leave to build CRM consultancy

to found an agency to help start-up companies in the CRM sector. Coad, who was the founder and former ... ). Cole said: Many companies fail to benefit from CRM, despite investing heavily in consultants ...

ANALYSIS: Consumer power takes a grip - Harriet Marsh examines the brands that are succeeding and failing in 'Planning for Consumer Change'

cleaning the toilet. Marketers now face a challenging period. While new technology, such as CRM ...

NEW MEDIA: Briefs

-Mail will be responsible for a full-service e-CRM programme covering strategy, planning and implementation, encompassing...The Woolwich and The Institute of Direct Marketing have separately appointed Ignite-Mail, the full-service e-direct marketing agency, to handle their e-marketing campaigns. For The Woolwich, Ignite-Mail will be responsible for a full-service e-CRM programme covering strategy, planning and implementation, encompassing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.