21 Dec 2000
Grey Desire, the CRM agency launched last month by the Grey Global Group, has hired two new account...Grey Desire, the CRM agency launched last month by the Grey Global Group, has hired two new account directors. Sebastian Dreyfus joins from Impiric, where he worked on Fujifilm and Centrica, to work on Grey Desire s Procter get into rubber for its Persil Washing Up Liquid campaign.
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14 Dec 2000
| by MARK KLEINMAN
Orange has poached senior Centrica marketer Tony Mooney to take on the new role of head of customer relationship management, as it looks to step up its relationship marketing activity.
14 Dec 2000
| by MARK KLEINMAN
to found an agency to help start-up companies in the CRM sector.
Coad, who was the founder and former ...
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Cole said: Many companies fail to benefit from CRM, despite investing heavily in consultants ...
14 Dec 2000
| by HARRIET MARSH
cleaning the toilet.
Marketers now face a challenging period. While new technology, such as CRM ...
07 Dec 2000
-Mail will be responsible for a full-service e-CRM programme covering strategy, planning and implementation, encompassing...The Woolwich and The Institute of Direct Marketing have separately appointed Ignite-Mail, the full-service e-direct marketing agency, to handle their e-marketing campaigns. For The Woolwich, Ignite-Mail will be responsible for a full-service e-CRM programme covering strategy, planning and implementation, encompassing ...