Search results for CRM

Showing 1 - 10 of 34 results

Sort results by: date | relevance

1 2 3 4
Next »

Search filters:

By Date

  • 2001 Remove filter

By Channel

  • Direct Marketing Remove filter

Click remove filters icon to remove filters

Clear this search

DIRECT: Mazda outsources £1m work for key launches

20 Dec 2001 | by MARK KLEINMAN

will be retained on the data side to manage Mazda's UK CRM database, Adapt. The four agencies are being ...

Mazda outsources £1m work for key launches

19 Dec 2001 | by Mark Kleinman,

CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...

DIRECT BRIEFS: Four new Fellows for Institute of DM

29 Nov 2001

The Institute of Direct Marketing has appointed four new Fellows: Nick Backhouse, CRM director at McCann-Erickson Manchester; David Coupe, managing director of Experian; Judith Donovan CBE, founder of DIY Direct Marketing; and Malcolm Whitmarsh, marketing industry director, Reed Exhibitions. IDM ...

PeopleSoft censured for ambiguous claim

28 Nov 2001 | by Claire Billings,

advertising its internet CRM solutions, after a rival software firm challenged its claim that it offered...The complainant, rival software firm Marketpoint Europe, objected to the headline which ran across the ads claiming, "The first and only pure internet CRM solution is here", maintaining that it had offered ... range than the complainant's, both systems could be described as pure internet CRM solutions ...

DIRECT BRIEFS: Nationwide overhals CRM

22 Nov 2001

Nationwide is overhauling its customer relationship management (CRM) activity as part of a drive to improve the targeting of its direct marketing. The building society is launching a CRM system that will aim to provide a single view of its customers across all communications channels. The initiative ...

Proximity London opens new CRM shop

19 Oct 2001 | by Claire Billings,

LONDON - Proximity London has opened a dedicated CRM division, Proximity Consulting, which promises..., working as a senior consultant, he was responsible for designing and delivering the company's CRM strategy. Before that he worked for the finance company Lombard where he managed CRM and strategic product development. The company aims to implement CRM systems that will work with client's existing ...

DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting

05 Oct 2001 | by HOLLY ACLAND

-exist, they complement rather than cannibalise each other. Victoria Moffatt, the senior CRM consultant at the WPP ...

DIRECT MARKETING: Movers and Shakers - Ian Darby rounds up a year in direct marketing and introduces the top 20 league table of DM agencies

05 Oct 2001 | by IAN DARBY

of discussion until three months ago was consultancy and CRM. While this is important, I think creativity ...

DIRECT MARKETING: How data can help target customers - Firms can achieve better results by gaining an insight into consumer behaviour. Rob McLuhan reports

27 Sep 2001 | by ROB McLUHAN

services and mobile phone firms in the process of becoming established. Nicola Dady, head of CRM ... by getting frequent repeat purchases would we be able to grow," says CRM manager Morten Hother Sorensen ...

TRAINING: Developing the DM skills of marketers - Effective formal and on-the-job training can boost the DM industry, says Mary Cowlett

13 Sep 2001 | by MARY COWLETT

to demystify the definition of customer relationship management (CRM) and to show how important and beneficial it is to drive CRM forward in an organisation. A number of exercises and case studies from many industries were used to put CRM solutions into context. The message was that CRM is not just ...

1 2 3 4
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group