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Bacardi-Martini is making its most significant move ever into direct marketing with an ambitious customer relationship management scheme that begins with a step-by-step guide to the perfect 'Martini Christmas'. The CRM initiative, spearheaded by WWAV Rapp Collins, will focus on the Martini ...
Cisco Systems, the world's largest internet network provider, has handed its 3.5 million customer relationship management task to Agency Republic. The agency won the business after a four-way pitch. The on- and offline CRM drive kicks off in the UK and will then be developed in other ...
created role of head of CRM, marketing and customer relations. Silby's appointment completes ... , head of direct marketing at the group. McLaughlin's role previously incorporated CRM activity but, since the two banks have merged, Hanson has created a role to focus purely on CRM. According to Hanson ...
Philip Hanson, head of marketing and CRM at HBOS Retail, is a modest man. It took six months ... of customer development, Howard Silby, to fill the newly created role of CRM, marketing and customer ... 1998-2001 General manager for marketing, Halifax 2001-present Head of marketing and CRM, HBOS ...
Nationwide is overhauling its customer relationship management (CRM) activity as part of a drive to improve the targeting of its direct marketing. The building society is launching a CRM system that will aim to provide a single view of its customers across all communications channels. The initiative ...
ITV Digital has appointed Deborah Corless as director of customer relationship marketing. Corless, a former One 2 One marketer, comes to ITV Digital from Telecom New Zealand, where she has held various marketing roles since 1995, most recently marketing manager for consumer. Charged...
The Charities Aid Foundation, the non-governmental organisation that helps charities make the most of their resources, has appointed integrated media agency Zed to handle CRM and media buying. The agency's remit includes helping with segmentation of the CAF's donor database and aiding targeted ...
LONDON - Proximity London has opened a dedicated CRM division, Proximity Consulting, which promises..., working as a senior consultant, he was responsible for designing and delivering the company's CRM strategy. Before that he worked for the finance company Lombard where he managed CRM and strategic product development. The company aims to implement CRM systems that will work with client's existing ...
Shell Capital has appointed former DaimlerChrysler marketer Navi Singh to the newly created role of vice-president for customer relationship management. Singh will report to Shell Capital director Mike Damon and will oversee marketing strategy and planning as well as all CRM activity ...
director, a post he held since 1999, is not being directly filled. Instead, the CRM responsibilities ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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