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PeopleSoft censured for ambiguous claim

advertising its internet CRM solutions, after a rival software firm challenged its claim that it offered...The complainant, rival software firm Marketpoint Europe, objected to the headline which ran across the ads claiming, "The first and only pure internet CRM solution is here", maintaining that it had offered ... range than the complainant's, both systems could be described as pure internet CRM solutions ...

Proximity London opens new CRM shop

LONDON - Proximity London has opened a dedicated CRM division, Proximity Consulting, which promises..., working as a senior consultant, he was responsible for designing and delivering the company's CRM strategy. Before that he worked for the finance company Lombard where he managed CRM and strategic product development. The company aims to implement CRM systems that will work with client's existing ...

NTL poaches senior Consignia marketer

director since 1999. He was responsible for developing Consignia's corporate CRM vision and award-winning CRM strategy. Prior to his CRM role, he was consumer and business marketing director ...

Proximity London launches on Monday

The agency has been created from the merger of BHWG Proximity, Clarke Cooper and Traffic, and forms part of the global network created from a collection of BBDO below-the-line agencies. Under one roof, the agency will offer CRM, direct marketing, data, media, promotions trade marketing ...

WPP Group buys CRM firm

LONDON (Brand Republic) - WPP Group has acquired a 75% stake in UK-based customer relationship firm QCI for an undisclosed sum.

BHWG Proximity names Perkins as managing director

director at Carlson, is attributed with developing Carlson’s CRM offering and with increasing its workforce ... by the contribution he will make in extending the CRM services of BHWG Proximity and Proximity London Group. He ... , “As well as being a bit of a [CRM] guru, he is also a nice chap so we anticipate an exciting ...

 

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