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Cisco recruits Agency Republic for CRM role

Cisco Systems, the world's largest internet network provider, has handed its 3.5 million customer relationship management task to Agency Republic. The agency won the business after a four-way pitch. The on- and offline CRM drive kicks off in the UK and will then be developed in other ...

DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting

-exist, they complement rather than cannibalise each other. Victoria Moffatt, the senior CRM consultant at the WPP ...

DIRECT MARKETING: Movers and Shakers - Ian Darby rounds up a year in direct marketing and introduces the top 20 league table of DM agencies

of discussion until three months ago was consultancy and CRM. While this is important, I think creativity ...

Carlson scoops role as leading Telewest new-media agency

briefed to produce a set of microsites and to develop e-CRM facilities. ...

MEDIA HEADLINER: Redwood's globe-trotter sets sights on conquering the US - James McLeod is heading for New York as Redwood's president, Lucy Hone says

is obviously very developed in CRM terms, but there's less of a culture of the kind of top quality customer ...

MEDIA HEADLINER: Redwood's globe-trotter sets sights on conquering the US - James McLeod is heading for New York as Redwood's president, Lucy Hone says

is obviously very developed in CRM terms, but there's less of a culture of the kind of top quality customer ...

David Perkins leaves MD position at BHWG

CRM expertise, was the joint chief executive of Carlson Marketing Group before joining BHWG ...

David Perkins leaves MD position at BHWG

closer together. Perkins, well known in the direct marketing industry for his CRM expertise ...

THE CLUETRAIN CONSUMERS: To a media-saturated generation of jaded consumers, the Cluetrain philosophy is a new dawn. Deborah Bonello investigates

-mail as a marketing and CRM channel has never been greater than it is today, few brands have used ...

CAMPAIGN-I: Andrews Aldridge expands digital service with partner

service following the hiring of Kay. It will be able to build e-CRM programmes, loyalty schemes and e ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.