to remove filtersNEW MEDIA: Carling boosts music link with web offering
20 Dec 2001 | by RAVI CHANDIRAMANI
on below-the-line roster agencies WWAV Rapp Collins to handle CRM and KLP Euro RSCG to develop grassroots ...
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CAREERS: Job interview
20 Dec 2001
Name Paul Toeman Job Director of client services and CRM Company Customer publisher, The River ... ? Given my recent arrival at River, the last campaign would be the tailored e-zine CRM strategy I put ... -present Director of client services and CRM, The River Group ...
DIRECT: Mazda outsources £1m work for key launches
20 Dec 2001 | by MARK KLEINMAN
will be retained on the data side to manage Mazda's UK CRM database, Adapt. The four agencies are being ...
Mazda outsources £1m work for key launches
19 Dec 2001 | by Mark Kleinman,
CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...
DIRECT: Martini creates Christmas CRM activity
13 Dec 2001 | by MARK KLEINMAN
Bacardi-Martini is making its most significant move ever into direct marketing with an ambitious customer relationship management scheme that begins with a step-by-step guide to the perfect 'Martini Christmas'. The CRM initiative, spearheaded by WWAV Rapp Collins, will focus on the Martini ...
AXA hires R&SA man to oversee group marketing
13 Dec 2001
but also sponsorship, e-business, procurement and CRM. His first task will be to carry out a strategic ...
CAREERS: Job interview
13 Dec 2001
to provide a foundation for CRM success. My role is to introduce customer data integration ... their disparate data sources. The launch of this product should set the way for companies to enjoy total CRM ...
AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize
13 Dec 2001
on classic CRM principles, was launched with a data-acquisition exercise that saw Toyota's prospect pool ... customer data gathered through the programme is fed into a central CRM system that ranks prospects ...
CAREERS: Diary
06 Dec 2001
, Berks. Contact: 01628 427032 December 11/12: Successfully planning a CRM project A ... -facing processes, scope and phase a CRM project. Also how to define roles and set up appropriate teams, develop a CRM project plan, undertake effective CRM systems research and how to select suitable vendors ...
OPINION: Marketing Society - Marketing must make the case for its own value
06 Dec 2001 | by ALLYSON STEWART-ALLEN, a director of International Marketing Partners and a member of the Marketing Society
customer connections, a la CRM? So what can we do in practical terms to enlarge the circle from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
