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NTL in £10m consumer offer rebranding

. Customer marketing director Charles Darley last week joined from Consignia where he was CRM director ...

DIRECT MARKETING: How data can help target customers - Firms can achieve better results by gaining an insight into consumer behaviour. Rob McLuhan reports

services and mobile phone firms in the process of becoming established. Nicola Dady, head of CRM ... by getting frequent repeat purchases would we be able to grow," says CRM manager Morten Hother Sorensen ...

NTL fills position with Consignia's former CRM boss

director, a post he held since 1999, is not being directly filled. Instead, the CRM responsibilities ...

BP set to partner Red Cross cause in European deal

spokeswoman. BP's CRM activity in the past has tended to be handled on a project basis, but senior ...

NTL poaches senior Consignia marketer

director since 1999. He was responsible for developing Consignia's corporate CRM vision and award-winning CRM strategy. Prior to his CRM role, he was consumer and business marketing director ...

TRAINING: Developing the DM skills of marketers - Effective formal and on-the-job training can boost the DM industry, says Mary Cowlett

to demystify the definition of customer relationship management (CRM) and to show how important and beneficial it is to drive CRM forward in an organisation. A number of exercises and case studies from many industries were used to put CRM solutions into context. The message was that CRM is not just ...

Creative Differences

beyond advertising - look at CRM, for example - and the greater sophistication in strategies and quality ...

MEDIA HEADLINER: Redwood's globe-trotter sets sights on conquering the US - James McLeod is heading for New York as Redwood's president, Lucy Hone says

is obviously very developed in CRM terms, but there's less of a culture of the kind of top quality customer ...

MEDIA HEADLINER: Redwood's globe-trotter sets sights on conquering the US - James McLeod is heading for New York as Redwood's president, Lucy Hone says

is obviously very developed in CRM terms, but there's less of a culture of the kind of top quality customer ...

MARKETING HELPLINE SERVICE

service for advertising and design, CRM, direct marketing, events and exhibitions, sales promotion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.