31 Dec 2001
| by RACHEL BARNES
-day conference in Nice last month focused specifically on
CRM.
Tank!, now in its fourth year, is a ...
-up call to the delegates whose jobs are
precisely about relationship building. CRM as most ...
they seek should be
purely value-based.
"It's a choice between CRM - something that's important ...
31 Dec 2001
The IDM has announced its Fellows of 2001. They are: Nick
Backhouse, CRM director at McCann-Erikson Manchester; David Coupe, MD of
Experian; Judith Donovan CBE, founder of JDA; and Malcolm Whitmarsh,
marketing industry director at Reed Exhibitions.
...
31 Dec 2001
Jeff Marksz has been made head of client strategy at The Database
Group, where he will aid CRM development strategies. He joins from new
media development firm Wheel, where he was business director. Previously
he spent seven years at Ernst & Young where he was responsible for
delivering business ...
20 Dec 2001
Name Paul Toeman
Job Director of client services and CRM
Company Customer publisher, The River ...
?
Given my recent arrival at River, the last campaign would be the
tailored e-zine CRM strategy I put ...
-present
Director of client services and CRM, The River Group
...
20 Dec 2001
| by RAVI CHANDIRAMANI
on below-the-line roster agencies WWAV Rapp
Collins to handle CRM and KLP Euro RSCG to develop grassroots ...
20 Dec 2001
| by MARK KLEINMAN
will be retained on the data side to manage Mazda's UK CRM
database, Adapt.
The four agencies are being ...
19 Dec 2001
| by MARK SWENEY
division
subsidiary can maximise revenue opportunities such as advertising and
CRM.
A particular ...
19 Dec 2001
| by Mark Kleinman,
CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...
14 Dec 2001
FCB Sydney has launched a customer relationship management
programme for Samsung aimed at stimulating high-end television sales in
Australia through a multimedia platform that focuses on data capture,
and customer research and profiling. The centre of the initiative lies
in the internet, where...
14 Dec 2001
FCB Sydney has launched a customer relationship management
programme for Samsung aimed at stimulating high-end television sales in
Australia through a multimedia platform that focuses on data capture,
and customer research and profiling. The centre of the initiative lies
in the internet, where...