but also sponsorship, e-business, procurement and CRM. His first task will be to carry out a strategic ...
created role of head of CRM, marketing and customer relations. Silby's appointment completes ... , head of direct marketing at the group. McLaughlin's role previously incorporated CRM activity but, since the two banks have merged, Hanson has created a role to focus purely on CRM. According to Hanson ...
Philip Hanson, head of marketing and CRM at HBOS Retail, is a modest man. It took six months ... of customer development, Howard Silby, to fill the newly created role of CRM, marketing and customer ... 1998-2001 General manager for marketing, Halifax 2001-present Head of marketing and CRM, HBOS ...
Nationwide is overhauling its customer relationship management (CRM) activity as part of a drive to improve the targeting of its direct marketing. The building society is launching a CRM system that will aim to provide a single view of its customers across all communications channels. The initiative ...
director at Virgin Direct, has been moved to a CRM-focused role as head of customer management ...
. Ann Richards, head of CRM at Cahoot, said the bank hopes the work will help recruit customers ...
. Ann Richards, head of CRM at Cahoot, said the bank hopes the work will help recruit customers ...
GE Capital Consumer Finance UK, the consumer credit and insurance services supplier, is overhauling its database in a bid to improve new product development. The company is to use new CRM technology to help it form a better view of its 12 million-plus card holders, using Acxiom's data ...
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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