on below-the-line roster agencies WWAV Rapp Collins to handle CRM and KLP Euro RSCG to develop grassroots ...
Bacardi-Martini is making its most significant move ever into direct marketing with an ambitious customer relationship management scheme that begins with a step-by-step guide to the perfect 'Martini Christmas'. The CRM initiative, spearheaded by WWAV Rapp Collins, will focus on the Martini ...
William Grant 1.2m advertising Glenfiddich last year. Its activity included a campaign that featured classic moments of invention from history. UK ads for Glenfiddich are created by BMP DDB. First Drinks is also responsible for brands including Stolichnaya Vodka. Its marketing...
relationship management (CRM) programme....Nestle, the global food and beverage giant, has appointed OgilvyOne to build a global customer relationship management (CRM) programme. The agency will work across Nestle s divisions to build closer ... -driven through agencies including Black Cat. The appointment of OgilvyOne follows investment in CRM by Nestle ...
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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