to remove filtersBP set to partner Red Cross cause in European deal
20 Sep 2001 | by MARK KLEINMAN
spokeswoman. BP's CRM activity in the past has tended to be handled on a project basis, but senior ...
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DIRECT BRIEFS: Zed to handle CRM for Charities Aid Foundation
08 Nov 2001
The Charities Aid Foundation, the non-governmental organisation that helps charities make the most of their resources, has appointed integrated media agency Zed to handle CRM and media buying. The agency's remit includes helping with segmentation of the CAF's donor database and aiding targeted ...
OPINION: Troublesome customers? Then why not fall back on your rivals
29 Mar 2001 | by TIM AMBLER, a Senior Fellow at the London Business School
with which Absolut vodka was marketed until it became brand leader. CRM - Competitor Relationship ... . This CRM is cheaper than the other sort, and more fun. ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
MARKETING MIX: ServerSys offers memory help to forgetful Mandy
08 Feb 2001 | by ALEXANDRA JARDINE
Poor old Mandy. Talk about kicking a man when he's down. But for advertisers, his spectacular fall from grace was a chance to twist the knife. For CRM software company ServerSys, it was the reason behind Mandelson's resignation - that teensy little phone call he forgot to mention - that provided ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
