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NTL poaches senior Consignia marketer

director since 1999. He was responsible for developing Consignia's corporate CRM vision and award-winning CRM strategy. Prior to his CRM role, he was consumer and business marketing director ...

NEW MEDIA: The Sun launches viral e-mail to promote football season

the activity to profile and segment customers to drive future CRM initiatives. TBWA/GGT Direct created ...

INTERNET: Viral games gain marketing appeal - David Murphy discovers how the lure of online entertainment can help firms build databases and awareness

of e-CRM software, but at the moment we're finding that while most companies are looking at e-CRM ...

CAMPAIGN-I: Rivals.net combines e-mail with SMS to build database

numbers. The e-CRM company Mailtrack is handling the e-mail and text message broadcasts on behalf ...

MEDIA MONITOR: TV - Interactive players set their strategies. Andy Fry investigates the impact of television technologies on advertising methods

that integrate their TV creativity with direct marketing and CRM skills. Incentivising users A key ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

as the managing director to increase its CRM capability and pull together the various strands of Proximity ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

as the managing director to increase its CRM capability and pull together the various strands of Proximity ...

 

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.