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PeopleSoft censured for ambiguous claim

advertising its internet CRM solutions, after a rival software firm challenged its claim that it offered...The complainant, rival software firm Marketpoint Europe, objected to the headline which ran across the ads claiming, "The first and only pure internet CRM solution is here", maintaining that it had offered ... range than the complainant's, both systems could be described as pure internet CRM solutions ...

PROFILE: Focused on energy - Jon Kinsey, Managing director, LE Group

up repeatedly. Tony Mooney, head of CRM at Orange, reported to him when Kinsey was marketing ...

LE Group hands Kinsey retail business MD role

-focused business, concentrating on CRM and product development. He said it was "highly likely" the group ...

NTL poaches senior Consignia marketer

director since 1999. He was responsible for developing Consignia's corporate CRM vision and award-winning CRM strategy. Prior to his CRM role, he was consumer and business marketing director ...

FIELD MARKETING LEAGUE TABLES 2001: How to aid clients using technology - Now handheld PCs have made the data capture process easier, how are shops adding value to their services?

CRM techniques to ensure that the database is updated as quickly as possible after each visit ...

PROFILE: Stretching service - Nick Smith, Director of marketing and strategy, British Gas

and CRM. "People place so much emphasis on what the final presentation of products and services ...

ICL shifts senior strategist to top marketing post

management shake-up. He will oversee all ICL's UK marketing, including brand development, CRM ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

as the managing director to increase its CRM capability and pull together the various strands of Proximity ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

as the managing director to increase its CRM capability and pull together the various strands of Proximity ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.