CRM drive. It is consolidating its various databases into a single 'data mine' of around ten ...
The industry is also embracing CRM (customer relationship management), with a half-day session devoted ...
-exist, they complement rather than cannibalise each other. Victoria Moffatt, the senior CRM consultant at the WPP ...
P&O Stena Line has unveiled a CRM strategy for its web site. The activity, developed by Link ICA, allows customers who do not wish to engage in a long-term relationship with the firm to book online without pursuing a dialogue with the company. An opt-in box will ensure that permission is gained ...
a massive customer relationship management (CRM) drive," he says. BA is concluding a three ... agency IXL to work on web site design and a new electronic CRM strategy. The ultimate idea is that when ...
a massive customer relationship management (CRM) drive," he says. BA is concluding a three ... agency IXL to work on web site design and a new electronic CRM strategy. The ultimate idea is that when ...
task. He added that more than 14,000 users had kick-started its CRM drive by completing a ...
task. He added that more than 14,000 users had kick-started its CRM drive by completing a ...
P&O Stena Line, the cross-channel ferry operator, has appointed Frances Laing as its first ever head of e-commerce, as it gears up for a new internet and CRM project. Laing moves from her post as P&O Stena's long stay and continental marketing controller. In her new role she will report ...
as the managing director to increase its CRM capability and pull together the various strands of Proximity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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