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McCann Relationship Marketing, the New York-based arm of Interpublic Group of Co s McCann Erickson network, is teaming up with customer analysis company Fair, Isaac & Co to give it greater clout in managing customer relationships.
McCann Relationship Marketing, the New York-based arm of Interpublic Group of Co s McCann Erickson network, is teaming up with customer analysis company Fair, Isaac & Co to give it greater clout in managing customer relationships.
into a separate company, Carnegie Information Systems, a year ago, and now specialises in CRM ... market, so CRM in this sector is more about creating and maintaining emotional buy-in, than providing a ... CRM application software from Coranta Corporation to provide services from selling tickets, restaurant ...
out an online CRM push....Handspring, the electronic organiser company, has appointed new media agency Hard Reality to carry out an online CRM push. Handspring, whose rivals include Psion and Palm, hopes to boost loyalty and sales of peripherals such as its camera, memory, and phone modules. The brief initially covers pan ...
David Graham, Britvic s marketing director of carbonates, has left to join CRM agency QCi as UK...David Graham, Britvic s marketing director of carbonates, has left to join CRM agency QCi as UK general manager. At Britvic he was responsible for Pepsi, Tango and 7-UP, including the launches of Tropical and Cherry Tango and Britvic s new energy drink Carbon. QCi works with clients including Royal Sun ...
technology, closely followed by database applications and CRM. Call centres were of great interest ... it will be linking our CRM potential into the other systems - how we make sure the customer is treated as a customer ...
director at Carlson, is attributed with developing Carlson’s CRM offering and with increasing its workforce ... by the contribution he will make in extending the CRM services of BHWG Proximity and Proximity London Group. He ... , “As well as being a bit of a [CRM] guru, he is also a nice chap so we anticipate an exciting ...
Telewest has hired its first head of relationship marketing to oversee the company s customer retention and value strategy.
One 2 One has hired former Virgin.com marketing director Robert Pepper to head its CRM activity...One 2 One has hired former Virgin.com marketing director Robert Pepper to head its CRM activity as it seeks to better address existing customers needs. An experienced telecoms marketer, Pepper took up ... marketing manager. Reporting to marketing director Tim Yates, Pepper will develop One 2 One s CRM ...
campaign, to developing and managing e-CRM projects. Blackburn is the latest specialist to join the AAR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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