Carlson scoops role as leading Telewest new-media agency
28 Sep 2001
briefed to produce a set of microsites and to develop e-CRM facilities. ...
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E-PUBLIC RELATIONS: Wired up Kids - Children are the new techno-savvy generation. So how do brands connect with them?
28 Sep 2001 | by MARY COWLETT
with readers, by launching a CRM (cause-related marketing) SMS service, in conjunction with Flytxt. Using its ...
CAREERS: Movers - The River Group
27 Sep 2001
Paul Toeman has been appointed director of client services and CRM at The River Group. It is a newly created position. Previously Toeman was in charge of CRM for Honda. ...
NTL in £10m consumer offer rebranding
27 Sep 2001 | by RAVI CHANDIRAMANI
. Customer marketing director Charles Darley last week joined from Consignia where he was CRM director ...
DIRECT MARKETING: How data can help target customers - Firms can achieve better results by gaining an insight into consumer behaviour. Rob McLuhan reports
27 Sep 2001 | by ROB McLUHAN
services and mobile phone firms in the process of becoming established. Nicola Dady, head of CRM ... by getting frequent repeat purchases would we be able to grow," says CRM manager Morten Hother Sorensen ...
NTL fills position with Consignia's former CRM boss
20 Sep 2001
director, a post he held since 1999, is not being directly filled. Instead, the CRM responsibilities ...
BP set to partner Red Cross cause in European deal
20 Sep 2001 | by MARK KLEINMAN
spokeswoman. BP's CRM activity in the past has tended to be handled on a project basis, but senior ...
NTL poaches senior Consignia marketer
18 Sep 2001 | by Claire Billings,
director since 1999. He was responsible for developing Consignia's corporate CRM vision and award-winning CRM strategy. Prior to his CRM role, he was consumer and business marketing director ...
TRAINING: Developing the DM skills of marketers - Effective formal and on-the-job training can boost the DM industry, says Mary Cowlett
13 Sep 2001 | by MARY COWLETT
to demystify the definition of customer relationship management (CRM) and to show how important and beneficial it is to drive CRM forward in an organisation. A number of exercises and case studies from many industries were used to put CRM solutions into context. The message was that CRM is not just ...
Creative Differences
13 Sep 2001 | by MediaWeek
beyond advertising - look at CRM, for example - and the greater sophistication in strategies and quality ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
