to remove filtersOPINION: Marketers must retain control of consumer data
19 Dec 2002 | by LAURA MAZUR, a business writer
monolithic centralised CRM systems. The interesting twist in this approach is that marketers pay ...
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DIRECT: Vauxhall shifts to media-neutral stance
19 Dec 2002 | by MARK KLEINMAN
The automotive firm, part of the General Motors empire, is creating a single integrated marketing division, from which all marketing communications will be planned and developed. CRM and advertising previously operated as separate groups. The new division will be headed by Jos Sharp, who has been promoted ...
CRM: CRM's impact on the bottom line
12 Dec 2002 | by ROBERT MCLUHAN
and economists could also take account of customer relationship management (CRM) metrics when they assess its ... CRM Some experts think such failures point to a fault in the way companies are analysed. Among them is QCi, which provides benchmarks of CRM capability and will shortly publish its latest State ...
AGENCY 2002: New Media Agency of the Year - Agency Republic
12 Dec 2002
radio and press work. Republic has driven Xbox's CRM activity and last month kicked off ... -lauded web presence with a health and beauty section and a CRM engine, allowing the retailer to build user ... is redeveloping its web site and creating a CRM strategy in an industry with a 40% churn rate. With resolute ...
DIRECT BRIEFS: WWAV Rapp Collins forms partnership with Identex
05 Dec 2002
Identex to offer clients such as Macallan and Dixon Motors access to more effective CRM tools
ANALYSIS: Pay-off is clear for cause related activity
05 Dec 2002 | by JANE BAINBRIDGE
of this marketing activity has so far proved elusive. That is why Business in the Community started its CRM ... in cash in 2001. The CRM Tracker looks at 60 cause related marketing programmes, carried out by more than ... conference held in London last week, the CRM Tracker will continue to quantify the value of this marketing ...
OPINION: To build a brand you need good data on custom
05 Dec 2002 | by LAURA MAZUR, a business writer
something of a dirty word. Seeing the millions you've spent on a CRM system have so little effect will not gladden the finance director's heart. But too many firms see CRM as the answer, says Lowenstein - they don ... the CRM architecture work. So companies that don't collect vital customer information - and, more ...
CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best IT and Consumer Durables Campaign - FT
29 Nov 2002
BT also facilitated the production of two magazines and microsites containing the best FT articles on major issues such as CRM and management, and the chief executive of BT, Pierre Danon, wrote the forewords. Some 75 per cent of FT or FT.com readers believed the association between the two companies ...
CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Financial and Corporate Campaign - Skandia
29 Nov 2002
The coverwrap was intended to launch Skandia's fund hypermarket and acquire key contact details for its ongoing CRM strategy. The personalised coverwrap helped to boost take-up by 500 per cent and helped Skandia to achieve its twin goals of increased response levels and enhanced product and brand ...
NEWS BRIEFS: Weetabix launches biggest crm campaign
28 Nov 2002
Weetabix has launched its biggest ever cause related marketing campaign, an on-pack initiative with The Prince's Trust, which will appear on more than 20 million packets until January next year. The token-based promotion offers consumers the chance to buy square cereal bowls. Weetabix, which celebrates...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
