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C4 picks MC&C to oversee CRM task
07 Nov 2002 | by Staff,
LONDON - Channel 4 has hired new direct response and data planning agency Mike Colling & Company to lead a customer marketing initiative designed to help the company get closer to its viewers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
