to remove filtersXbox launches £2.5m mail and online CRM drive
17 Dec 2002 | by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more
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Vauxhall shifts to media-neutral stance
19 Dec 2002 | by Mark Kleinman,
The automotive firm, part of the General Motors empire, is creating a single integrated marketing division, from which all marketing communications will be planned and developed. CRM and advertising previously operated as separate groups. The new division will be headed by Jos Sharp, who has been promoted ...
CRM's impact on the bottom line
12 Dec 2002
CRM Some experts think such failures point to a fault in the way companies are analysed. Among them is QCi, which provides benchmarks of CRM capability and will shortly publish its latest State ... correlation between good CRM and high business performance, suggesting companies that look after ...
Data decay and the consequences for your business
06 Dec 2002
is that when companies specify requirements for database solutions, (which ubiquitously morph into CRM ...
Hays offers end-to-end CRM service
26 Nov 2002 | by Staff,
management services, following the finalisation of a partnership with French CRM firm AIMS-Software....of flexibility provided by the majority of CRM systems. We were particularly impressed by the practicality ...
Tequila taps Carlson for client director
21 Nov 2002 | by Claire Billings,
to increasing client needs, while strengthening the agency's CRM expertise. The appointment continues ... of Chile. Tequila\London CEO Paul Biggins said: "Louise comes with high-level CRM expertise and client ...
Luton opens integrated marketing centre
20 Nov 2002 | by Claire Billings,
The centre will provide research and support to help companies effectively combine CRM, integrated marketing communications, media-neutral planning and internal marketing. It opens at the University ... and tools to integrate CRM, integrated marketing communications, media-neutral planning, internal marketing ...
High-impact direct work backs Primera
12 Nov 2002 | by Staff,
details and invitation to test drive. Helen Perry, CRM manager at Nissan, said: "We are confident ...
Management forum offers one-to-one talks
11 Nov 2002 | by Claire Billings,
are CRM guru John Frazer-Robinson, who will speak about creativity; alternative motivational speaker Geoff ...
C4 picks MC&C to oversee CRM task
07 Nov 2002 | by Staff,
LONDON - Channel 4 has hired new direct response and data planning agency Mike Colling & Company to lead a customer marketing initiative designed to help the company get closer to its viewers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
