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DATA 2002: building market share through intelligent application of data and technology

26 Nov 2002 | by John Regan and Geoff Love

Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and John

Competitor targeting: a strategic approach to winning the battle for market share

11 Jan 2002 | by Ian Gordon

-- his main argument is that CRM is too introspective and that the attention paid to customers means ... . Not that he is critical of CRM -- one of the strengths of this book is a real insight into the way CRM can be used to improve a company s performance. But he also recognises that as soon as everyone s doing CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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