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LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more
and economists could also take account of customer relationship management (CRM) metrics when they assess its ... CRM Some experts think such failures point to a fault in the way companies are analysed. Among them is QCi, which provides benchmarks of CRM capability and will shortly publish its latest State ...
CRM Some experts think such failures point to a fault in the way companies are analysed. Among them is QCi, which provides benchmarks of CRM capability and will shortly publish its latest State ... correlation between good CRM and high business performance, suggesting companies that look after ...
Weetabix has launched its biggest ever cause related marketing campaign, an on-pack initiative with The Prince's Trust, which will appear on more than 20 million packets until January next year. The token-based promotion offers consumers the chance to buy square cereal bowls. Weetabix, which celebrates...
management services, following the finalisation of a partnership with French CRM firm AIMS-Software....of flexibility provided by the majority of CRM systems. We were particularly impressed by the practicality ...
LONDON - Channel 4 has hired new direct response and data planning agency Mike Colling & Company to lead a customer marketing initiative designed to help the company get closer to its viewers.
Vertu, the Nokia-owned luxury mobile phone brand, has appointed Lisa Hunt as international marketing director.
Channel 4 has hired new direct response and data planning agency Mike Colling Company (MC C) to lead a customer marketing initiative designed to help the company get closer to its viewers.
Rachel Owen-Jones, a director at Cramm Francis Woolf, has left to join the Army’s Headquarters Recruiting Group as head of its direct marketing and CRM function. Reporting to marketing director Mark Bainbridge, Owen-Jones will oversee an update of Camouflage's visual identity. Her move comes as the Army ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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