BT also facilitated the production of two magazines and microsites containing the best FT articles on major issues such as CRM and management, and the chief executive of BT, Pierre Danon, wrote the forewords. Some 75 per cent of FT or FT.com readers believed the association between the two companies ...
The coverwrap was intended to launch Skandia's fund hypermarket and acquire key contact details for its ongoing CRM strategy. The personalised coverwrap helped to boost take-up by 500 per cent and helped Skandia to achieve its twin goals of increased response levels and enhanced product and brand ...
: Media research, marketing research, omnibus and access panels advertising research, CRM ...
The Army is reviewing its direct marketing and customer relationship management (CRM) business....,000-strong CRM database is also part of the brief. Cramm Francis Woolf won the account in April 2000 after ...
Evans will chair the Hoxton-based start-up, with Martin and Lines taking the roles of creative director and creative partner. Bright's offering will encompass responsive advertising, direct mail, CRM consulting, e-marketing and sales promotion. Evans, Martin and Lines will be joined by three other former ...
specialising in CRM. It was suicidal. As soon as the group was acquired by WPP, the name change was reversed ...
acquisition and CRM activity. The mailing was art directed by Sarah Morris and the copywriter was Reuben ...
the creative partner, Shaun McIlrath, the CRM and digital partner, Ross Sleight, the risk management partner ... , direct marketing, CRM and digital skills, and feel the two agencies combined will be a potent force in a ...
single focus on any one area, such as CRM or interactive. Rather it is through understanding how ...
of the market rather than focusing on CRM. It will specialise in direct and database marketing, promotions ... ' customers, nor is it about any single focus on any one area, such as CRM or interactive. Rather ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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