to remove filtersAMP appoints start-up Bright for strategy
10 Oct 2002 | by Mark Kleinman,
as a full-service DM agency, offering solutions from direct mail and sales promotion to CRM consultancy ...
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CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Financial and Corporate Campaign - Skandia
29 Nov 2002
The coverwrap was intended to launch Skandia's fund hypermarket and acquire key contact details for its ongoing CRM strategy. The personalised coverwrap helped to boost take-up by 500 per cent and helped Skandia to achieve its twin goals of increased response levels and enhanced product and brand ...
DIRECT: AMP appoints start-up Bright for strategy job
10 Oct 2002 | by MARK KLEINMAN
as a full-service DM agency, offering solutions from direct mail and sales promotion to CRM consultancy ...
Cornhill streamlines databases for better targeting
14 Aug 2002 | by Maja Pawinska,
as the first stage of a revamped CRM strategy....CRM vision. "As a multisite operator with two marketing departments, it is difficult to make sure ...
OPINION: Marketing Society - Service delivery wins even in the financial sector
13 Jun 2002 | by DENNIS KERSLAKE, managing director of 141 and a member of the Marketing Society
quantifiably qualitative way (15 points). - What we need is a very expensive piece of CRM technology which ...
DIRECT: A&L head of brand takes on CRM remit
21 Feb 2002 | by SUZY BASHFORD
Alliance 25m below-the-line business after winning a pitch last summer against incumbent TBWA/GGT Direct. In a bid to build up its marketing team, A&L has poached two marketers. Anna Rust joins from Capital One Bank as head of marketing communications and Arslan Sharif arrives from...
Ennals exits LloydsTSB as marketing division is restructured
24 Jan 2002 | by Ravi Chandiramani,
It is understood that Ennals' role as director of group customer management is being scrapped as the bank moves to split its marketing function into divisions such as marketing communications and CRM. Some of his responsibilities will be taken on Jane Almond, currently managing director at LloydsTSB ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
