to remove filtersShopmate coupons to launch in the UK
30 Oct 2002 | by Claire Billings,
the brands." Syracuse is a subsidiary of French marketing services and CRM firm HighCo, which is listed ...
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NEWS BRIEFS: Weetabix launches biggest crm campaign
28 Nov 2002
Weetabix has launched its biggest ever cause related marketing campaign, an on-pack initiative with The Prince's Trust, which will appear on more than 20 million packets until January next year. The token-based promotion offers consumers the chance to buy square cereal bowls. Weetabix, which celebrates...
Heinz hands baby-food CRM task to Proximity London
19 Jun 2002 | by Claire Billings,
LONDON - Heinz has awarded the customer relationship management work for its baby-food brands to Proximity London following a four-way pitch.
Carling drives music site with 'VIP' mailing
31 May 2002 | by Claire Billings,
for the future. Development of a CRM programme is under way to continue to drive traffic to the website ...
THE CLIENT CATALYSTS: FRANK CELLA - Nestle's top global marketing figure wants his agencies to think beyond the usual TV strategies
03 May 2002 | by CAROLINE MARSHALL
- the package, the packing crate itself, digital media, CRM and so on. All these forms are too often dismissed ...
E&J Gallo appoints Andrews Aldridge to fine wine CRM push
22 Mar 2002 | by IAN DARBY
-in-the-water exercise before committing to more extensive CRM programmes. The relationship-building strategy will work ...
Guinness UDV reviews £10m CRM account
15 Jan 2002 | by Camilla Palmer,
LONDON - Guinness UDV is reviewing its 10m relationship marketing account, and has asked its current roster shops WWAV Rapp Collins Scotland, ehsbrann and Craik Jones Watson Mitchell Voelkel to pitch alongside other, undisclosed, agencies.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
