of this marketing activity has so far proved elusive. That is why Business in the Community started its CRM ... in cash in 2001. The CRM Tracker looks at 60 cause related marketing programmes, carried out by more than ... conference held in London last week, the CRM Tracker will continue to quantify the value of this marketing ...
Weetabix has launched its biggest ever cause related marketing campaign, an on-pack initiative with The Prince's Trust, which will appear on more than 20 million packets until January next year. The token-based promotion offers consumers the chance to buy square cereal bowls. Weetabix, which celebrates...
Rachel Owen-Jones, a director at Cramm Francis Woolf, has left to join the Army’s Headquarters Recruiting Group as head of its direct marketing and CRM function. Reporting to marketing director Mark Bainbridge, Owen-Jones will oversee an update of Camouflage's visual identity. Her move comes as the Army ...
Rachel Owen-Jones, a director at Cramm Francis Woolf, has left to join the Army's Headquarters Recruiting Group as head of its DM and CRM function. Reporting to marketing director Mark Bainbridge, Owen-Jones will oversee an update of Camouflage's visual identity. Her move comes as the Army starts a statutory review ...
The Army is reviewing its direct marketing and customer relationship management (CRM) business....,000-strong CRM database is also part of the brief. Cramm Francis Woolf won the account in April 2000 after ...
LONDON - Energywatch, the gas and electricity watchdog, has handed CRM outsourcing specialist
responsibility body has attempted to assess the financial impact of CRM on charities. BITC cause ... a top ten run down of the best CRM partnerships, showing that the retail and certain areas ... that sectors she expects to become more involved in CRM are utilities, the motor industry and the financial ...
appointed to extend the brand into new markets, while the MyScaleDown brief is to handle the branding, CRM ...
Environmental charity WWF-UK has promoted head of consumer fundraising Roger Lawson to head its relationship marketing activity as it seeks to build closer ties with its donor base.
The Department of Health is in talks with direct marketing agencies about plans for an ambitious relationship marketing programme aimed at getting smokers to kick the habit. The initiative, which has yet to be given the formal green light by ministers, would represent the most sustained...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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