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Xbox launches £2.5m mail and online CRM drive

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more

CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Financial and Corporate Campaign - Skandia

The coverwrap was intended to launch Skandia's fund hypermarket and acquire key contact details for its ongoing CRM strategy. The personalised coverwrap helped to boost take-up by 500 per cent and helped Skandia to achieve its twin goals of increased response levels and enhanced product and brand ...

MARKET RESEARCH: Growing up in public

: Media research, marketing research, omnibus and access panels advertising research, CRM ...

C4 picks MC&C to oversee CRM task

LONDON - Channel 4 has hired new direct response and data planning agency Mike Colling & Company to lead a customer marketing initiative designed to help the company get closer to its viewers.

Man U hires CRM boss to tap global fans

Shelly Whitehead has joined the club as CRM controller, a new role responsible for United's relationship marketing activity. Whitehead, who reports to group marketing director Peter Draper, spent three years at the home shopping empire. Her appointment reflects the growing importance of direct marketing ...

DIRECT: Man U hires CRM boss to tap global fan base

Shelly Whitehead has joined the club as CRM controller, a new role responsible for United's relationship marketing activity. Whitehead, who reports to group marketing director Peter Draper, spent three years at the home shopping empire. Her appointment reflects the growing importance of direct marketing ...

Man Utd in drive to reach global fans

Data already works with Manchester United on its CRM strategy, including improving the quantity ...

Rivals chief marketer leaves to set up marketing firm

sports and consumer marketing company called Chris Reed Marketing (CRM).

Foresight appointed to Asprey online task

provides marketing services such as media planning and buying, promotions, sponsorship, PR and CRM, offline ...

MVC picks Heresy to oversee £5m CRM task

as it prepares to step up its CRM activity....English. "Heresy will work on our complete brand proposition, but the key strengths to us are its CRM ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.