17 Dec 2002
| by Claire Billings,
LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more
29 Nov 2002
The coverwrap was intended to launch Skandia's fund hypermarket and acquire key contact details for its ongoing CRM strategy. The personalised coverwrap helped to boost take-up by 500 per cent and helped Skandia to achieve its twin goals of increased response levels and enhanced product and brand ...
08 Nov 2002
| by MIKE SAVAGE
: Media research, marketing research, omnibus and access
panels advertising research, CRM ...
07 Nov 2002
| by Staff,
LONDON - Channel 4 has hired new direct response and data planning agency Mike Colling & Company to lead a customer marketing initiative designed to help the company get closer to its viewers.
19 Sep 2002
| by Mark Kleinman,
Shelly Whitehead has joined the club as CRM controller, a new role responsible for United's relationship marketing activity. Whitehead, who reports to group marketing director Peter Draper, spent three years at the home shopping empire.
Her appointment reflects the growing importance of direct marketing ...
19 Sep 2002
| by MARK KLEINMAN
Shelly Whitehead has joined the club as CRM controller, a new role responsible for United's relationship marketing activity. Whitehead, who reports to group marketing director Peter Draper, spent three years at the home shopping empire.
Her appointment reflects the growing importance of direct marketing ...
14 Aug 2002
| by Maja Pawinska,
Data already works with Manchester United on its CRM strategy, including improving the quantity ...
10 Jul 2002
| by Claire Billings,
sports and consumer marketing company called Chris Reed Marketing (CRM).
29 Apr 2002
| by Claire Billings,
provides marketing services such as media planning and buying, promotions, sponsorship, PR and CRM, offline ...
27 Mar 2002
| by Ravi Chandiramani,
as it prepares to step up its CRM activity....English. "Heresy will work on our complete brand proposition, but the key strengths to us are its CRM ...