21 May 2002
| by Jennifer Whitehead,
. Companies are spending a fortune on call centres and CRM programmes, but we've shown that trust in companies ...
04 Apr 2002
| by MARK KLEINMAN
Harrods has appointed Carlson Marketing Group to develop a
relationship marketing strategy that could involve the launch of a
comprehensive loyalty scheme for the world-famous department store.
28 Mar 2002
| by RAVI CHANDIRAMANI
to step up its CRM
activity...., but the key
strengths to us are its CRM capabilities. Part of the brief will be to overhaul MVC's membership ...
27 Mar 2002
| by Ravi Chandiramani,
as it prepares to step up its CRM activity....English. "Heresy will work on our complete brand proposition, but the key strengths to us are its CRM ...
07 Feb 2002
not previously courted DM on such a scale.
A spokeswoman for the company confirmed that plans for a CRM ...
24 Jan 2002
| by ALEXANDRA JARDINE
accordingly.
And Tesco is selling its own CRM expertise to other firms. Early last
year it formed a ...
15 Jan 2002
| by Camilla Palmer,
LONDON - Guinness UDV is reviewing its 10m relationship marketing account, and has asked its current roster shops WWAV Rapp Collins Scotland, ehsbrann and Craik Jones Watson Mitchell Voelkel to pitch alongside other, undisclosed, agencies.