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Consumer 'vigilante' on the rise in the UK

. Companies are spending a fortune on call centres and CRM programmes, but we've shown that trust in companies ...

DIRECT: Harrods hires Carlson to build CRM strategy

Harrods has appointed Carlson Marketing Group to develop a relationship marketing strategy that could involve the launch of a comprehensive loyalty scheme for the world-famous department store.

DIRECT: MVC selects Heresy to oversee £5m CRM task

to step up its CRM activity...., but the key strengths to us are its CRM capabilities. Part of the brief will be to overhaul MVC's membership ...

MVC picks Heresy to oversee £5m CRM task

as it prepares to step up its CRM activity....English. "Heresy will work on our complete brand proposition, but the key strengths to us are its CRM ...

DIRECT: Littlewoods plans DM campaign to cross-sell goods

not previously courted DM on such a scale. A spokeswoman for the company confirmed that plans for a CRM ...

WHERE CAN TESCO GO FROM HERE? Tesco is looking to dominate the international arena while maintaining its UK lead

accordingly. And Tesco is selling its own CRM expertise to other firms. Early last year it formed a ...

Guinness UDV reviews £10m CRM account

LONDON - Guinness UDV is reviewing its 10m relationship marketing account, and has asked its current roster shops WWAV Rapp Collins Scotland, ehsbrann and Craik Jones Watson Mitchell Voelkel to pitch alongside other, undisclosed, agencies.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.