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CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best IT and Consumer Durables Campaign - FT

BT also facilitated the production of two magazines and microsites containing the best FT articles on major issues such as CRM and management, and the chief executive of BT, Pierre Danon, wrote the forewords. Some 75 per cent of FT or FT.com readers believed the association between the two companies ...

Microsoft hunts agency for £10m job

The global software giant informed the agency of its decision last week. It is hunting a single agency to create an integrated customer relationship management (CRM) strategy. The formal pitch comes ... single integrated CRM strategy," said Gregory. The successful agency will handle all DM and sales ...

DATA 2002: building market share through intelligent application of data and technology

Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and John

Vertu picks boss to oversee CRM and DM activity

Vertu, the Nokia-owned luxury mobile phone brand, has appointed Lisa Hunt as international marketing director.

ORANGE: A Bright Future?

of customer relationship management savvy. "They don't seem to have the CRM systems," says Deutsche Bank ...

BT Openworld woos IT in small business with Proximity work

acquisition and CRM activity. The mailing was art directed by Sarah Morris and the copywriter was Reuben ...

Microsoft selects US marketer for CRM

LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.

DIRECT: Microsoft selects US marketer for CRM

Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.

MARKETING TECHNOLOGY: Automation assists business efficiency. Marketing resource management is helping reduce wasted hours, says David Murphy

in the CRM and business technology practice at Gartner in the US. But marketing is such a complex business ...

OPINION: Customer focus is an invaluable rainy-day policy

in class at CRM by a wide margin. The poll was carried out by online site CRMGuru, which asked its 125 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.