to remove filtersEnergywatch hands £1m customer relationship task to Dataforce
03 Sep 2002 | by Staff,
LONDON - Energywatch, the gas and electricity watchdog, has handed CRM outsourcing specialist
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Microsoft hunts agency for £10m job
28 Nov 2002 | by RAVI CHANDIRAMANI
The global software giant informed the agency of its decision last week. It is hunting a single agency to create an integrated customer relationship management (CRM) strategy. The formal pitch comes ... single integrated CRM strategy," said Gregory. The successful agency will handle all DM and sales ...
Microsoft selects US marketer for CRM
01 Aug 2002 | by Ravi Chandiramani,
LONDON - Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
DIRECT: Microsoft selects US marketer for CRM
01 Aug 2002 | by RAVI CHANDIRAMANI
Microsoft has drafted in US marketer Steve Guggenheimer to step up customer relationship marketing and cross-selling activity across its business and consumer markets.
O2 sets up mobile direct marketing arm
10 Jul 2002 | by Claire Billings,
and CRM campaigns to the mobile phone operator's 4m customers....and CRM campaigns. "O2 has both the marketing and technical knowledge to enable brand marketers to take ...
MARKETING TECHNOLOGY: Automation assists business efficiency. Marketing resource management is helping reduce wasted hours, says David Murphy
30 May 2002 | by DAVID MURPHY
in the CRM and business technology practice at Gartner in the US. But marketing is such a complex business ...
TFM PREVIEW: Technology helps reach consumers - The Technology For Marketing 2002 event will showcase more efficient ways of interacting with customers
24 Jan 2002 | by ALASTAIR RAY
, with the arrival of more sophisticated customer relationship marketing (CRM) and data-mining tools ... with a technical bent: customer intelligence and data analysis; CRM and eCRM; and new media marketing ... that CRM systems need to provide more than just automated customer-communication processes. It too ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
