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Competitor targeting: a strategic approach to winning the battle for market share
11 Jan 2002 | by Ian Gordon
-- his main argument is that CRM is too introspective and that the attention paid to customers means ... . Not that he is critical of CRM -- one of the strengths of this book is a real insight into the way CRM can be used to improve a company s performance. But he also recognises that as soon as everyone s doing CRM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
